Search Engine Bootcamp — Auckland, New Zealand
Link building is fast becoming one of the best ways to promote your site, find out how to master the basics & get you linking strategy up & running, great overview here.
Speaker:
Jacqui Jones, Natural Search Marketing Consultant, Netconcepts
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“…interactive specialist Netconcepts was equally instrumental in ensuring nearly triple-digit traffic growth to the site thanks to effective site architecture and plumbing. The attentive client service and expertise at all levels within Netconcepts also was remarkable. Thank you for a wonderful Web site that helped us set a new standard online.”
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Search Engine Strategies 2007 Canada — Toronto, Canada
Syndication technology (RSS) makes it easier to build an audience for your content, because your readers or listeners become subscribers using non-intrusive “feed readers.” An overview of the growth of RSS plus a special focus on podcasting. This session will also include tips on blogging and podcasting for (a) profit; (b) credibility and reach.
Moderator:
Ian McAnerin, CEO, McAnerin Networks Inc.
Speakers:
Stephan Spencer, Founder and President, Netconcepts, LLC
Mitch Joel, President , Twist Image
Amanda Watlington, Ph.D., APR, Searching for Profit
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AMA Search Engine Marketing — New York, NY
Links are the currency of search engines. Without good inbound links to your web site, your search engine optimization (SEO) efforts will be in vain. Link building is arguably the most difficult, most misunderstood, and most poorly executed aspect to SEO. Join SEO and link-building expert Stephan Spencer as he guides us through the quagmire showing us the way to great search engine rankings.
You will learn:
Speakers:
Stephan Spencer, Founder and President, Netconcepts
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In the intensive session I led during the ACCM in Boston on May 21, the overriding theme was that search engines judge a site’s worth on its inbound links. Translation: No links = no rankings.
Blogs, meanwhile, are great at attracting links from the blogosphere, because bloggers are rather cliquish and mostly tend to link to each other. So you’ll earn links as a blog that you wouldn’t normally earn otherwise.
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ACCM 2007 — Boston, MA
Hear it right from the horses’ mouths, i.e. those who have actually made their blogs and RSS feeds pay in real dollars. Steve Spangler Science, for example, attributes 13% of all online sales to their blog. Hear the secrets of how they garner qualified traffic from the search engines, uncover the pitfalls and hazards, and learn what resources are required to do it properly.
Moderator:
Stephan Spencer, Founder and President, Netconcepts
Panelists:
Steve Spangler, CEO, Steve Spangler Science Inc.
Pinny Gniwisch, Founder & EVP Marketing, Ice.com
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Link bait, simply put, is content that is so funny, so interesting, so useful, or otherwise remarkable that it becomes irresistible to bloggers and website owners, who set up links from their pages to the original material. I’ve seen link bait take the form of Top 10 lists, humorous videos uploaded to YouTube, checklists, cartoons, tools, widgets and blog plugins — to name just a few.
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Mike McDonald of WebProNews interviewed our very own Stephan Spencer at SES in San Francisco earlier this month, on May 3 2007. This 6.5 minute interview with Stephan and Mike discusses the insider secrets to blog marketing.
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